What is the most popular social network on the web? Well, it depends on who you ask. In America, I would say Facebook and MySpace are the most popular. If you live in Europe, it would be either be Facebook or Bebo. But what about if you’re loaded with money? There’s a new snobby rich kid on the block called Affluence.
Unlike its most famous competitor aSmallWorld (there’s also Diamond Lounge and Qube), Affluence doesn’t require you to be invited in order to be eligible to become a member. No, you can simply register, free of charge. That is, if you can demonstrate you have a minimum household net worth of $3 million or a minimum annual household income of $300,000. Or if you have 5 other people who qualify tell Affluence that you are upper class enough to become a member of the virtual country club; that should do the trick as well.
Once you get into the network, Affluence promises to make your wealthy lifestyle even better, offering you access to a dedicated “Concierge” who will assist you in spending your money on the right luxury hotels, restaurants and nightclubs, make sure you attend the most exclusive parties and events across the globe, and gives you access to a proprietary luxury print magazine called Affluence Magazine. It’s a social network, so you also get to mingle with other millionaires and billionaires. I didn’t get in, but I’m pretty sure you can’t attack other socially elite people with virtual zombies (I’m still digging for confirmation on that).
In my opinion, I doubt if millionaires are sitting around surfing the web at night, looking to connect with other billionaires. Still, it’s a cool idea. Your own virtual country club. Also, great for gold diggers.
Personally for me, I use Facebook to keep in touch with old friends. On Affluence, I’m not rich enough to join. If I want to meet rich people, I’ll just go hang out at the Four Seasons in Beverly Hills. Or step outside my office door in Manhattan Beach, anyone who can afford to live here is loaded.