What a sad day today. Pin up icon, Bettie Page has passed away at the age of 85. The beautiful starlet, inspired millions of women to replicate her hairstyle and sexy look.

Popbytes Reports:

Good morning! last night when i got home i heard the sad news about legendary ’50s pinup girl bettie page passing away at the age of 85 – i kind of expected it after hearing she had been hospitalized last week after suffering a heart attack – sadly she never regained consciousness but at least she’s most likely in a better place now – and she definitely lived a full life – i didn’t know that much about her until i saw the biopic the notorious bettie page (ms. page was played by gretchen mol who was excellent) i’d highly recommend watching it if you haven’t already – she was a true beauty and way ahead of her time – there’s no one that even comes close to her today (ok – maybe dita von teese but not really…) ms. page will for sure be missed and i do believe heaven just got a drop more glamorous! popbytes over & out for now…xoxo

With deep personal sadness I must announce that my dear friend and client Bettie Page passed away at 6:41pm PST this evening in a Los Angeles hospital. She died peacefully but had never regained consciousness after suffering a heart attack nine days ago. She captured the imagination of a generation of men and women with her free spirit and unabashed sensuality. She is the embodiment of beauty. – Mark Roesler, business agent for Bettie Page

I think that she was a remarkable lady, an iconic figure in pop culture who influenced sexuality, taste in fashion, someone who had a tremendous impact on our society She was a very dear person. - Hugh Hefner

We love you Bettie, you will be missed!!! Be sure and check out some great photos of Bettie at Popbytes.com.